Continental Mark II
If you think that Edsel is the only Ford failed luxury attempt, you are mistaken. In the mid-’50s, Ford decided to establish a separate brand they called their Continental Division to produce luxury cars positioned above the Lincoln brand. The success of the original Thunderbird showed the way. So, Ford decided they should build a bigger, more advanced, expensive prestigious luxury coupe. The first and only car was the famed Continental Mark II, which they introduced in 1955.
Ford’s idea was to present a superb luxury coupe with the finest technology and comfort and market it as a separate brand. The idea sounded well, but the market response was poor, so they shut down the Continental Divison in five years. The sales of the Mark II coupe were disappointing despite it being one of the finest American cars they ever made. It was also the ultimate American personal luxury coupe.