In the early ’60s, the Studebaker management decided to invest into a luxury coupe to fight poor sales. They thought that a new, fancy upscale model would attract more customers and turn the attention of the automotive public back to Studebaker. So, in 1962, they presented the sleek and modern looking Avanti.
The innovative design, construction, and technology were interesting, so the car received praises from the motoring press. The base version was not all that powerful, but soon Studebaker introduced a supercharged R2 option delivering 289 HP. Unfortunately, the Avanti was not a strong seller, which forced Studebaker to close its doors just four years later.