1991 Chevrolet Lumina Z34
GM has experimented with various cars in the NASCAR circuit, but one that had the most luck was the Lumina Z34. The original plan with the Lumina and the Beretta was for the compact cars to replace the Camaro. Thus, GM invested heavily in many NASCAR advertising and brand sponsorships (via The Truth About Cars).
Unfortunately, consumer tastes will change from the Camaro anytime soon. The Lumina Z34 was an excellent car, but it just wasn’t what most consumers were looking for. There were other offerings on the road that came from the factory with more performance and style for the price.