Oldsmobile Toronado
The Toronado was an example of what new technology can do for an automotive brand. This was by far one of the most instrumental cars ever built. It was the first production vehicle in the world with a driver-side airbag. It was also the first car that incorporated shoulder belts as standard safety equipment (via Hot Cars).
The Toronado was highly regarded in the automotive world because of the advances that came with it. Its top-of-the-line engineering and attention to detail made the car stand out from the crowd in an evolving marketplace.