Buick Century
The Century was an important car for the Buick brand and General Motors. The compact design and affordable price tag brought all kinds of new consumers to the brand. The Century wasn’t a large land yacht like the models that came before it. There were no leather seats as standard equipment and the car was fairly basic (via Hemmings).
But it provided a comfortable ride for the price and Buick quality that consumers expected. There is no denying the Century was one of the most important cars in the history of Buick because it kept the brand relevant.