Ford Explorer Roll Over Scandal
As one of the first popular SUV models, the Explorer from the early 1990s was the typical example of the concept. Big, powerful, luxurious, and capable, it could carry its passengers with ease over any terrain. Well, at least it looked like it could. Despite the popularity, alarming reports of instability and tendencies to roll over plagued the Explorer and the car public.
Apparently, the Explorer wasn’t stable at sharp turns and high speeds. This caused numerous crashes, injuries and even deaths. Slowly, the story unfolded, and Ford admitted they had concerns regarding stability and road holding. However, the tire manufacturer, Firestone, ensured Ford’s engineers they could solve the problem by deflating the tires below the recommended limit.
Ford did that, but the situation got even worse, evolving into a major scandal with Ford and Firestone as the main culprits. The aftermath of this scandal was a massive recall of Ford Explorers and a sharp decline in stock prices of both companies. They also faced big penalties, many lawsuits and a severe loss of reputation.