The story of the Fiero is one of the greatest “what if” tales of the American car industry. This compact sports car caused a big sensation when Pontiac introduced it in the early 1980s. Everybody expected another GTO from Pontiac, but they got a small sports car that was something the skilled Italian companies would build. It was a bold move for Pontiac to introduce a compact, rear wheel drive car with the engine in the center of the car.
They even paired it up with a five-speed manual transaxle gearbox. For the standards of the day, this was the most advanced American production model. The customers were hyped by the appearance of the Fiero with its cool, modern design. The advanced technology garnered an initial response was more than good. So, in 1983 they sold over 130,000 Fieros.
Unfortunately, Pontiac didn’t develop the Fiero, so the early models were badly put together. The engine power was lackluster, and the interior was cramped. GM responded by upgrading the car. As a result, by the end of the 80’s, the Fiero was a solid sports car delivering 150 HP from its 2.8-liter V6 engine. Pontiac gave the Fiero improvements all around and it paid off for them.
However, it was too late, so GM killed the Fiero after the 1988 model year. Over the years, Fiero fans were active in promoting their favorite car, although the general market has forgotten about the model.