13: Brand Recognition
Generally speaking, you won’t just find a celebrity buying any random vehicle. Brand recognition makes up a lot of the deal. Mercedes, Land Rover, and other high-end brands are just a few celebrities look toward. You won’t find a celebrity driving a Chevy or Toyota unless it’s customized. They look for brand recognition and clout.
This is why the luxury car market is catering to such high-end clients. The unique aspects that come with buying an elite luxury car are too much for most to ignore.