The hot rod culture is one of the key ingredients of the American automotive landscape. However, no company ever dared to present a factory-built hot rod until 1997 when Plymouth presented the Prowler. It was a retro-futuristic roadster with a V6 engine and fantastic looks.
They imagined the Prowler as a follow up to the Viper. And fortunately, the Prowler was a hit on the show circuit, so Chrysler wanted to capitalize on that. Despite having some initial success, the car proved to be a failure. And that was mainly since their customers expected V8 power instead of V6 power.