Continental Mark II
If you think Edsel is Ford’s only failed luxury attempt, think again. In the mid-50s, Ford decided to establish a separate brand they called the Continental Division. The goal was to produce new luxury cars above the Lincoln brand. The success of the original Thunderbird showed the way. So, Ford decided they should build a bigger, more advanced and expensive prestigious luxury coupe.
And the first and only car they produced was the famed Continental Mark II in 1955. Ford wanted to present a superb luxury coupe with the finest technology and comfort to market as a separate brand. The idea sounded viable, but the market response was disappointing. So, Ford shut down their Continental Division in just five years.
The sales of the Mark II coupe were low, despite being one of the finest American cars Ford ever made. Today, most car fans remember the Continental Mark II as the ultimate American personal luxury coupe.