The Gaylord Brothers of Chicago established their car company in the early ’50s. They were set to produce bespoke, luxurious sports cars for the wealthiest clientele. And because the brothers inherited a fortune, they wanted to invest it in a car company under their own name.
So they called their first and only project the Gladiator. It debuted in the 1955 Paris Motor Show, causing quite a stir among car enthusiasts. The Gaylord Gladiator featured a 300 HP V8 with a Chrysler Hemi or Cadillac. It hit top speeds of 120 mph and had 0 to 60 mph times of eight seconds. And these numbers were spectacular by the standards of the day.
Also, the car had an ingenious automatic folding roof and a host of other luxury features years ahead of their time. But the Gladiator had an astronomical price of $17,500, which was almost three times as much as the most expensive Cadillac. The price was so high because the famous engineering and design company, Luftschiffbau Zeppelin, in Friedrichshafen assembled and built it in Germany.
Despite the interest from the world’s rich and famous, including actress and the Princess of Monaco, Grace Kelly, the Gaylord brothers only made two cars. However, there is a legend that they made a third car, but no one has confirmed that. Afterward, the Gaylord Gladiator fell into obscurity yet it still is one of the rarest American cars they ever built.
Not many people know about Dual Ghia. It was an exclusive American car company they founded in 1956. But it was defunct two years later in 1958. Businessman, Eugene Casaroll started the company. Dual Ghia was the producer of high powered, custom built convertibles.
And they came with Chrysler platforms and 315 V8 engines. But the selling point was the body and luxury appointments. Casaroll sent the chassis to Italy so the famous Italian design house Ghia could re-body it; hence, the name.
The Dual Ghia appeared in 1956. And it was the most expensive American car at that time. They only built 117 of them. Interestingly, some A-list celebrities like Frank Sinatra, Dean Martin and Richard Nixon bought them.
Continental Mark II
If you think Edsel is Ford’s only failed luxury attempt, think again. In the mid-50s, Ford decided to establish a separate brand they called the Continental Division. The goal was to produce new luxury cars above the Lincoln brand. The success of the original Thunderbird showed the way. So, Ford decided they should build a bigger, more advanced and expensive prestigious luxury coupe.
And the first and only car they produced was the famed Continental Mark II in 1955. Ford wanted to present a superb luxury coupe with the finest technology and comfort to market as a separate brand. The idea sounded viable, but the market response was disappointing. So, Ford shut down their Continental Division in just five years.
The sales of the Mark II coupe were low, despite being one of the finest American cars Ford ever made. Today, most car fans remember the Continental Mark II as the ultimate American personal luxury coupe.
The 1950s brought post-war optimism and rising standards, so Detroit responded with fresh models and more power. But nothing could match the highly exclusive Cadillac Eldorado in 1953. They based it on the Series 62 convertible model. And the Eldorado was the first true personal luxury car as well as the most expensive Cadillac at the time.
In fact, the price of $2,000 was well above the rest of the lineup. The main features included an advanced one-piece wrap-around windshield. It also had an interesting belt line with a slight dip before the rear fenders. The raised tail lights were the announcement for the chrome fins which arrived a few years later.
The power came from the same 5.4-liter V8 as the rest of the models for 1953. But Cadillac only made 532 Eldorados that year. However, in spite of the limited availability, the Eldorado was popular and stayed in the Cadillac portfolio for 50 years.
The fastest, most powerful American production model for 1955 that shook the car scene was the mighty Chrysler C-300. This was the start of a 10-year production run for Chrysler’s famous “Letter cars.” They were a series of exclusive, fast and expensive coupes and convertibles with maximum power, comfort and luxury.
And the first car in that glorious lineup was the ’55 C-300. The car got its name for the 331 V8 Hemi engine. It came with an 8.5:1 compression, race camshaft and twin four-barrel carburetors. And the C-300 delivered 300 HP, which was a magical figure for the mid-50s.
The performance was outstanding with a 0 to 60 acceleration time of nine seconds and 130 mph top speeds. The car was expensive and full of luxury items. But it proved successful on the race tracks, winning 37 stock car events. Today, the Chrysler C-300 is a valuable early muscle machine and extremely rare, too. Chrysler built just over 1,700 of those Hemi-powered cruisers.
Ford was caught off guard when Chevrolet introduced the Corvette in 1953. Although the Corvette was a commercial failure and didn’t earn any money for GM, it was extremely successful for promotional purposes. Also, it was a valuable as a halo car for General Motors. And that is why Ford wanted their own version to capitalize on the trend.
So, in 1955, Ford presented the Thunderbird. Even though Ford presented it as a sports car, it was clear the Thunderbird was not one. The car had two seats and sporty looks, but it rode on a standard platform with a comfortable suspension. And Ford filled the interior with lots of creature comforts. This was Ford’s first personal luxury car, but others would follow.
However, Ford missed the mark with the Thunderbird. They failed to introduce a proper sports car to rival the Corvette but managed to create a sales hit. In fact, the T-Bird outsold the Corvette, becoming one of Ford’s best earners in the late â50s.
Today, just a small percentage of car enthusiasts know about the Hudson car company. But it was one of the dominant forces in the economy car class during the 1950s. Hudson was one of the companies that formed AMC in the late â50s. However, before the merger, Hudson tried to offer the Italia, which was a luxury car to American buyers.
The famous company, Carrozzeria Touring, designed and manufactured the car in Milan, Italy. And the Hudson Italia was a luxury coupe they built on a standard Hudson Hornet platform. It even featured the same suspension and drivetrain. But Carrozzeria Touring gave it a specific look with its signature “superleggera” construction technique. This technique made it lighter and more nimble than the Hornet.
Unfortunately, the finished product was expensive at over $4,000. That price was more than the Cadillac Coupe DeVille. However, its limited production, long waiting period to ship from Italy, and lack reputation on the luxury car marked sealed its fate. The company only made 26 and the production lasted from 1953 to 1954.
Chrysler Ghia Specials
The story of those Chrysler Specials the Italian coach building company Ghia built is interesting and unique in automotive history. In the early ’50s, the American car industry was just starting to promote those wild concept cars. They were busy introducing new jet-influenced shapes in their production models.
But Chrysler wanted to offer some several elegant concepts, all of which drew attention from the crowds. Interestingly, those Chryslers were fully operational prototypes they built on standard car chassis and drivetrains. Several of Chrysler’s top managers realized there was potential for a limited production of those prestigious coupes.
However, they need to work with Ghia because they had already designed and produced several concept cars. So, in 1951 they presented the first Chrysler Special they called the K-301. And it continued with several other models until 1955. But Chrysler Specials from the early â50s weren’t production models since Ghia produced and assembled them at the request of wealthy owners.
And Chrysler sold its concept cars with regular technology to people mesmerized by the sensual lines. So, in four years, they build just 18 cars. But they highly customized them to each customer’s wishes. Also, they built all of them in Italy.
Chevrolet Corvette C1
The introduction of the Chevrolet Corvette was the biggest automotive news for 1953. After all, nobody expected Chevrolet to build and market such an exotic car. Suddenly, there was a new roadster with incredible features from a mid-class manufacturer with no sports car experience. But despite all that, the first Corvette was a well-designed and executed model.
The most interesting thing about the new Corvette was the fiberglass body. Back in the early â50s, plastic was still the material of the future, so they rarely used it in the industry. In fact, the Corvette was the first car with a fully plastic body. Also, Chevrolet was one of the pioneers of fiberglass construction. This incredible innovation gave the Corvette its lightweight construction.
And from that time onward, they made the `Vette body out of fiberglass. Under the hood was an inline six engine they called the “Blue Flame.” It featured a 3.9-liter displacement and a modest 136 HP rating. The engine came from Chevrolet’s standard lineup although they equipped it with three Carter carburetors.
But, the Chevrolet engineers tried to keep the cost down by borrowing mechanical components from other vehicles to use on the Corvette. With a price of $3,490, the 1953 Corvette was expensive, but it was less than a Jaguar XK120 or a Ferrari 166. Despite the big interest from the public during the first year, they only made 300 Corvettes, all in white with red interiors.
Packard was always a luxury brand, famous for heavy limousines and comfortable sedans. But back in 1956, they tried to enter the personal luxury market with their Caribbean model. In those days, Packard was facing bankruptcy and a loss of sales. So, the company was eager to find new customers any way they could.
For 1956, Packard introduced the biggest V8 engine available in America. It was the 374 V8 with 310 HP it produced with the help of high compression heads and dual quad carburetors. However, despite all the power, the Caribbean wasn’t so fast since the car was heavy and comfort-oriented.
1959 Lincoln Continental
Despite the failure of the 1956 Continental Mk II, Lincoln continued to offer big, luxurious cars. And for the 1959 model year, they presented the Continental two-door sedan. It came with enormous dimensions and a 430 V8 engine. Interestingly, the car had a huge 130-inch wheelbase.
These dimensions meant it was one of the longest vehicles Ford ever produced. Also, they filled it with all the latest luxury items and creature comforts.
The Panther was basically a concept car with a stylish fiberglass body. They built it on a regular Packard chassis with an interesting drivetrain configuration. But although Packard had its V8 engines, the Panther used an older style, straight eight motors. However, they added a supercharged set up that helped deliver a hefty 275 HP.
Since the car was a light roadster with a fiberglass body and 275 HP, it delivered a lively performance by the day’s standards. The company made four examples, but only two are known to survive. Unfortunately, this move didn’t help Packard. So, after a few years, this once mighty company closed its doors for good.
Dodge La Femme
The La Femme, which is French for “woman,” was an interesting one year model from Dodge. They designed it for their lady buyers. So, it featured the equipment and color choices other Dodges didn’t have. Basically, the La Femme was a regular 1955 to 1956 Dodge Custom Royal Lancer with a special purse.
The La Femme accommodated makeup, a pack of cigarettes and a mirror because these were the usual contents of a purse back then. The color choices were pastel to match the dresses of the year, as well as women’s tastes. Even the seat upholstery featured a specially-designed feminine pattern.
1958 Imperial Crown Southampton Coupe
In the late 1950s, Packard was gone, so Lincoln and Cadillac had Chrysler’s Imperial brand as their main rival. Imperials were exquisite cars they built with a high regard to details, fit and finish. And so it was the same for the 1958 Imperial Crown Southampton Coupe.
With its fantastic styling and a long list of standard equipment, the Imperial was one of the best personal luxury cars in 1958. Also, it featured a powerful 413 V8 engine under the hood.
Studebaker Golden Hawk
Studebaker disappeared in 1966 after years of trying to stay relevant on the American market. But in the mid-50s, it was one of the best names in the business featuring a lineup of interesting models. But one of the best Studebakers they ever built was the elegant yet fast 1956 Golden Hawk. This car wasn’t as exclusive as some other models on this list.
However, it was one of the finest examples of the personal luxury class in that period. Conceived as a cool-looking personal luxury coupe, the Golden Hawk had a Packard-derived 352 V8 engine with 275 HP, which was impressive for the day. The performance was also significant with a 0 to 60 mph acceleration time of fewer than nine seconds.
This was a road trip through the exclusive world of American luxury coupes from the ’50s. If you found your favorite, you’d better start looking fast. These classic cars are becoming more rare with each passing day.