Cadillac wasn’t happy with the way the things were in the late ‘90s. Apart from their European customers; there was a new threat in the form of the Lexus. So, they came up with the Imaj concept to present the automotive public with a new design language. It was characterized by sharp lines, angular shapes and a wedge profile. And this concept proved influential since it was the predecessor of almost every Cadillac from 2000 onwards.