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Cadillac Voyage
The first Cadillac crisis was in the late ‘80s when the division was no longer able to fight their European competitors. They wanted to remain the dominant luxury brand on the American market. The solution was to introduce new models and new designs to be ready for the ‘90s.
The Cadillac Voyage was an important concept since it introduced a new design to a wide audience. In fact, it showcased the lines and details that would characterize the brand in the last decade of the 20th century.