7. Price Point
Teslas are expensive vehicles, and the company has made no bones about it. Yet if the company wants to revolutionize the way we think about electric cars, they’re going to need to adjust the pricing. A well-appointed Tesla model can cost thousands more than you’d pay for a comparable gas-powered car. The price point is one of the most important aspects of purchasing a new vehicle, and Tesla has failed to realize this.
Charging an obscenely high price for a new vehicle is a mistake a lot of automakers are doing. But Tesla is doing it all too well and the company needs to change it. Tesla may not make it if the company prices all of its new vehicles at such a high price.