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Top 10 Weirdest Brand Collaborations in Automotive History

5. AMC Gremlin Levi’s Edition

5. AMC Gremlin Levi's Edition
1973 AMC Gremlin Levi’s Edition: A bold fusion of denim fashion and automotive innovation.

In one of the quirkiest automotive collaborations of the 1970s, American Motors Corporation (AMC) teamed up with iconic jeans brand Levi’s to produce the AMC Gremlin Levi’s Edition.
Released in 1973, this unique hatchback featured genuine denim upholstery complete with Levi’s signature copper rivets, contrast stitching, and even authentic Levi’s pocket tabs sewn onto the seats.
This bold fashion-inspired interior turned heads, creating an intriguing blend of casual denim style and automotive practicality.
While consumer reactions varied from amusement to genuine admiration, the Gremlin Levi’s Edition remains a memorable symbol of an era when automotive design embraced playful experimentation.

Written by
Cameron
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