4. Peugeot 205 Lacoste
Back in the mid-1980s, French automaker Peugeot joined forces with renowned sportswear brand Lacoste to create the Peugeot 205 Lacoste, blending automotive design with sporty elegance.
This quirky collaboration resulted in a limited-run hatchback featuring Lacoste’s signature crocodile badge subtly placed on the car’s body panels, along with special white paintwork paired with green accents reminiscent of tennis courts.
The interior embraced sportswear aesthetics through crisp upholstery patterns and matching green-and-white detailing.
Though unconventional, the partnership successfully elevated Peugeot’s youthful, sporty image, while Lacoste benefited from increased exposure beyond fashion circles, appealing to consumers who valued both style and practicality.