Porsche Boxster
The Porsche brand was in the dumps in the 1990s and sales numbers were abysmal at best. What was once a pristine brand lost its image to the competition, and the company knew something needed to change. The Boxster was released to attract an entirely new type of clientele into Porsche showrooms (via Edmunds).
It was a car that was affordable and presented a new type of sports car for the new millennium. The Boxster was one of the best-selling Porsche models of all time. The unique design coupled with the bulletproof performance made it an excellent sports car. The Boxster is still an integral part of the Porsche lineup almost 30 years later.