One Of A Kind?
There were only a few examples of the KITT car ever built, which makes it extremely rare. When other shows had dozens of examples this show was able to only keep a few since the car wasn’t involved in that many stunts. It’s been said that Pontiac supplied every KITT car to the show for only a $1 payment (via Fandom).
The amount of advertising that the brand got from the car being on the show was priceless. The car was one of the most popular cars of the decade and it was mainly because of what the show brought to the table. There was a whole new generation of drivers who wanted to get behind the wheel of the KITT car.