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Renault 4 Parisienne
The first proper car they designed in cooperation with a name from the fashion world was the Renault 4 Parisienne, which they introduced in 1963. The Renault 4 was an affordable economy car and a practical model with an unusual station wagon-like body. But mechanically, it wasn’t anything special with tiny engines and diminutive power. However, it sold well as utilitarian transport and company car.
Renault decided to ask the famous fashion magazine, Elle, to create an interesting, better-equipped version to spark interest from fashionable people. They named it the R4 Parisienne and it was mechanically identical to the standard model. But, it had a different paint job, unique trim, different interior and the option of a full canvas top. Soon, the Renault 4 wasn’t a poor man`s transport, but a fashion statement. In fact, it became the perfect street décor of Paris in the ‘60s.