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AMC Gremlin Levi`s
AMC introduced the Gremlin on April 1, 1970. And most people thought the AMC Gremlin looked like an April`s fool joke. The competitors laughed at its compact dimensions, funny rear end and diminutive engines. But soon, AMC was the one smiling all the way to the bank. The Gremlin proved to be a sales success and the first American subcompact car.
To keep it interesting and draw attention from the buyers, AMC introduced numerous special editions and versions. But, the most interesting was the Levi`s edition they designed with the help of famous denim company. The Gremlin Levi`s was fully trimmed in denim, along with its signature stitching and rivets.
They covered the seats in Levi`s denim as well as the doors and other pieces of the interior, as well. The outside was in the signature blue color and the car had special badges.