Ford Explorer
The Ford Explorer was a completely new project for the Ford Motor Company. Positioned to compete with the Jeep Cherokee and the Chevy S-10 Blazer, it was a four-door SUV. The first generation of the Explorer was a massive success, but by the second generation, there were serious questions about the quality (via Readers Digest).
The Explorer was caught in the crosshairs of controversy due to a faulty roof design. When the Firestone tires were part of a multimillion-dollar wrongful death lawsuit, the reputation of the Explorer suffered. There were more capable off-road SUVs that were more compelling than the Explorer.