2017 Ford Focus RS
The Ford Focus RS took the well-known nameplate to the next level of performance. The Focus had been the voice of reason for entry-level customers to the Ford lineup. But by the new decade, the appetite for compact cars had waned, and crossover vehicles gained traction. Ford spent millions to get the Focus RS into production (via The Motor Digest).
The Focus RS did not sell very well. The performance of the car competed with the likes of the Honda Civic SI. But the Focus did not have the same dedicated performance fan base as Honda. Ford eventually discontinued the Focus RS and the Focus line altogether in the U.S. There was a time when the Focus sold well but that period is gone.