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Est. 2015 — Automotive Stories for Cars Enthusiasts
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Before The Limelight: The Untold Story of Early Luxury Trucks

1975 GMC Beau James / Gentleman Jim

1975 Gmc Sierra Classic Gentleman Jim Front Quarter
Photo Credit: Mecum

Like it or not GMC has always been positioned as a premium brand in one way or another. Even long before the Denali badge came into play, there was always something a bit sexier about a GMC pickup truck than a Chevy model. Likewise, the Beau James edition of the truck was a two-tone beauty that had a comfortable interior and excellent riding dynamics to choose from. The truck had just about everything that you could want in a comfortable package (via Driving).

2530200 1975 Gmc Sierra Classic 1500 Gentleman Jim Std
Photo Credit: Mecum

GMC’s introduction of these models was part of an innovative marketing strategy to test the waters for luxury pickups. The market back then was almost non-existent but the truck did manage to gain a loyal following. GMC kept toying with the idea of luxury products well into the next few decades, although this was one of the original offerings.

Written by
Cameron
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