1970-1971 Dodge D100 Dude
Dodge wanted to get in on the fun again. This time they used TV legend Don Knotts to push a trim package called “The Dude”. The truck had a two-tone paint job that was unique complete with badging and a two-tone interior paint job. The truck was about as unique as you could get at the time, and coupled with the notoriety of Don Knotts the sales were quite decent. The truck was marketed as an up-marked sports truck, which at the time was unheard of (via Hot Cars).
The D100 Dude was a very popular trim package although Dodge never brought this trim package back after 1971. Getting a truck that had all kinds of bells and whistles was a new concept, but many people embraced it and the sales were decent. Nowadays these are very rare models to find and you’ll rarely see one on the road in its original condition anymore.