24: Mercury Villager
You’ve got to give Ford an A for Effort when it came to the Mercury car brand in the ’90s. The company was doing everything it could to try and drive customers to a Mercury dealership. The problem is that the cars were just rebadged Ford models and most consumers weren’t interested in them. The Villager is a prime example of something that wasn’t appealing on any level. Based on the Nissan Quest minivan, the Villager was a poorly disguised clone (via New Car Test Drive).
Badge engineering was a big thing at this time, so naturally, it applied to this model. But the Quest was already undersized when you compared it to the massively popular Chrysler vans. Consumers weren’t buying the sales pitch that came along with the Villager. The small size of the van and underpowered design coupled with a higher price tag drove car shoppers the other way.