Ford Mustang I
The Mustang I concept was a big deal when it was introduced in late 1962 as a fully functional concept vehicle. This was the first time that the name Mustang was officially used, and right from the start, it was clear that the public loved the name. Its connection with the Wild West mythology was a great marketing gimmick (via The Henry Ford).
The Mustang I was a small two-seat roadster with a rear-mounted V4 engine from Ford Europe and a modern wedge-shaped body made of aluminum. The original idea behind the concept was to develop a small sports car that could compete with European imports like the Triumph TR3 or MG A. Still, despite the favorable reaction from the enthusiasts, Ford decided to go the other way.