22: Mercury Mariner Hybrid
In the early 2000s, Ford decided to push the Mercury brand in a new direction. There was even a trendy new spokeswoman who appeared in all of its new advertisements (via Car & Driver).
Part of this effort was led by the brand new Mercury Mariner SUV, which shared its platform and design with the Ford Escape. The Mariner was poorly planned, and it failed to garner much interest from female car shoppers, which was part of the reason behind the eventual discontinuation of the Mercury brand.