From the early days of motorsports, racing teams have painted their cars in vivid colors with big decals and numbers. That was to make them easily recognizable in the dust and smoke those antique machines produced. As the world of motorsports advanced in the ‘20s and ‘30s, the biggest nations had their own racing colors, so spectators could clearly see where the winning car was from. In fact, France was blue, Italy was red, Germany was silver, America was white and Britain was dark green.
However, in the ‘50s and ‘60s when motorsports became big business and sponsorship money started flooding in, the world of race car liveries changed. There were no more single-color paint jobs or minimalistic looks. Instead, those big companies wanted their logo all over the winning cars. In those days, most of the companies interested in sponsoring racing teams were alcohol and tobacco manufacturers, along with oil companies and motorsport-related businesses.
Today, advertising alcohol or tobacco products at sporting events is strictly forbidden, but some of the greatest, most beautiful race car liveries were directly founded by alcohol or tobacco money. So, read on to learn about the 30 greatest motorsport liveries of all times. Some of those color schemes are so iconic that people know the livery better than the car it appeared on or races it won. Many of those liveries were so influential, they became fashion statements they used on cars for decades to come.
Rothmans is Tobacco Company which was active in motorsport in the ‘80s. During that period, Rothmans sponsored mostly Porsche cars and had a big contract with the German manufacturer. Its signature blue-gold-red-white livery appeared on many Porsche Le Mans cars and even on the legendary Porsche 959 Rally, which won the Paris-Dakar Rally in 1986.