Studebaker Avanti R2
Once successful and highly popular, the Studebaker is now a long-forgotten American brand. Studebaker closed its doors in 1966 after suffering poor sales for over a decade and losing ground to Detroit’s Big Three. However, just before this legendary brand left the market, it produced one interesting luxury model with muscle car credentials – the Studebaker Avanti R2.
In the early â60s, Studebaker management decided to invest in a luxury coupe to fight poor sales. They thought a new, fancy upscale model would attract customers and attract attention back to Studebaker. So, in 1962, they introduced the sleek, modern-looking Avanti. The innovative design, construction, and technology earned praises from the motoring press.
The base version was not powerful, but soon Studebaker introduced a supercharged R2 option with 289 HP. But, the R2 version didn’t come with an automatic transmission. It was only available with a close-ratio manual gearbox and air conditioning was not available. And that’s probably what affected the sales numbers.