26. 1981 Imperial
In a final attempt to resurrect Chrysler’s luxury division, Imperial, in 1981 they presented an interesting personal luxury coupe. In fact, this was a special project for Lee Iacocca, who came to Chrysler from Ford in the late â70s, saving the company from bankruptcy. He wanted to do the same thing for Chrysler as he did with Lincoln via the successful Mark coupe series.
So in 1981, Chrysler presented the Imperial as a stylish two-door coupe they built on a Chrysler Cordoba or Dodge Mirada chassis. On top of that, they powered it with a 318 V8 engine. The design was contemporary with several classic cues like a slant buck rear end and hideaway headlights. But all in all, it was an aesthetically pleasing luxury car. Although Chrysler invested a lot in marketing and even used Frank Sinatra as the spokesperson for the new model, sales were disappointing. In just three years on the market, they only built about 12,000 Imperials, which is a shame because the car was special and highly-equipped.