24: 1973 Chevrolet Chevelle Laguna
In an attempt to appeal to a new demographic of buyers valuing fuel economy over performance, GM sought to give the Chevelle a clean slate. Yet it did not work and the Laguna was a miserable failure. That’s not to say that there wasn’t a fair bit of hype that surrounded it though, as the company took to the press to unveil the car of the future. Sadly, new fuel economy and emissions regulations were tough for domestic automakers to adapt to. The Chevelle Laguna was often unreliable and its design was hideous.
The car looked more like a blend of a Monte Carlo and a Corolla than anything that you’d expect out of GM. The curvaceous exterior didn’t do the car any favors, and sales were lackluster at best. GM continued to overhype cars throughout the 1970s as sales continued to slide.