18: The S2000’s Failure
Perhaps one of the biggest disappointments from Honda was the failure of the S2000 sports car. At a time when sports cars were immensely popular, Honda gave up on the S2000 sports car quickly. The S2000 had a lot of potential but Honda never put the time or effort into the car to make it stand out (via Edmunds).
Many Honda loyalists were upset because the S2000 had all the qualities that the Mazda Miata did. The car was lightweight and fun to drive, and you still had Honda engineering behind it to help things out. The S2000 was one of many failures from Honda during this period.