30: Saturn Sky
When Saturn was originally planned and introduced, the brand was supposed to be “different” than the average automaker. While the brand started with a lot of steam, things were not so pretty by the new millennium. Saturn was looking to invigorate the brand and the Sky was the roadster to do it.
Sadly, the real-world performance and quality of the Sky didn’t elevate it above the immensely popular Miata. While the styling was a departure from the rest of the lineup, and rest of the roadster was covered in cheap plastic. Saturn didn’t advertise the Sky very heavily and the brand was discontinued shortly after its release. The 2008 recession also had a lot to do with the failure of the Sky.