17. Isuzu VehiCROSS
Isuzu’s marketing for the VehiCROSS leaned heavily into the SUV’s unconventional looks and quirky personality, with ads that emphasized its weirdness over its impressive off-road capabilities. This approach drew curiosity but failed to communicate the VehiCROSS’s true strengths, preventing it from appealing to a broader audience of adventure seekers and SUV buyers. Learn more about the VehiCROSS’s marketing missteps at Road & Track.