16. Buick Skylark
Despite a bold redesign for the 1990s, Buick’s marketing for the Skylark couldn’t shake the model’s outdated reputation. The campaign failed to convince younger buyers that the new Skylark was modern or exciting, while long-time customers were put off by the drastic changes. As a result, the 90s Skylark struggled in the marketplace. Read more about the Skylark’s challenges at Car and Driver.