2. Streamline Product Lines Again
GM offers too much of everything with all of its vehicle lines. Buick has everything from a crossover station wagon to a convertible. GMC sells clones, and Cadillac doesn’t know where to start. GM needs to streamline the product catalog and bring it into the 21st century. Buick, for instance, should only be offering a few models. Instead, the brand offers the same crossovers that you’d find at GMC, and oftentimes on the same lot.
This just confuses customers and causes a crowded effect in the market place. GM thinks that by saturating the market they will be able to build market share. This is not the case and consumers are becoming wary of GM’s badge engineering tactics. The automaker has been doing this for years and is tiring consumers out big time.