12. Bad Rankings With Consumer Reports
GM needs to work on quality now. The overall satisfaction of owners who have GM vehicles is abysmal at best. GM has long had reliability issues. Gremlins such as electrical failures and other issues plague all GM vehicles. Rampant recalls have caused many consumers to question the overall reliability of GM cars. Consumer feedback on its car models is an important part of growing the brand’s reputation. Domestic cars have long been in the shadow of import rivals which offer much better reliability.
If GM is going to be turning over a new leaf, the company will finally need to work on getting its reliability in order. Consumers are spending more on new cars than ever before, so reliability is an important buying feature.