13. Focusing Too Much On Buick
In addition to making the mistake of getting rid of the Pontiac brand, GM has also focused too much attention on Buick. The brand has always been in the shadow of Cadillac. If Cadillac is positioned as the luxury marquee of GM, why is the company throwing all this effort into Buick? The Buick Cascada has been a failure and most of the sedans just aren’t catching on the way that the company had hoped for. Buick cars are not necessarily bad, but the brand just doesn’t have any personality.
Then you have the possibility that GM will be changing the Buick brand name. There has been a talk for years about GM spinning Buick off into another luxury division that is similar to Cadillac. GM needs to focus on core brands and stop trying to copy competitors.