17: More Support For Enthusiasts
The aftermarket community for GM parts and service is huge, and as the muscle car boom grows, there will be even more business for GM. But the company needs to show more interest in the loyalists than it does. Buying a crate motor or parts from the company can be more difficult then you’d think. GM should put more of an emphasis on the people that are building the legacy of the company. There should be certain deals for people who have purchased engines and big-ticket items from the company before.
GM has moved more toward just focusing on new vehicles but there is so much of a marketplace for used cars. Could you imagine if GM was involved in some of the enthusiast meets and groups? The company was gain an even larger following and future consumer loyalty would be even higher. Which would potentially result in new car purchases for the company as well.