18: A Better Warranty
Today’s consumers are more value-oriented than ever, and the warranty is a major sticking point for most car shoppers. With all of the new technology, repairs can be an expensive part of car ownership and GM knows this. But instead of profiting from the consumer, the company needs to offer a better warranty plan. Competiton from Hyundai and Kia offer a much more comprehensive warranty on their vehicles, and since GM competes in the same segments, creating a better warranty is a must.
GM has never had the best warranties in the business, but with the automotive industry changing the time to start doing that is now. A better and more comprehensive warranty would entice buyers to spend more money on a vehicle. When you know that the repairs are going to be covered in the case of an emergency, providing a feeling of security is a wonderful thing.