22: Silverado Styling
The new Silverado is one of the ugliest trucks on the road, and we’re not sure what GM was thinking. The truck has an elongated look to it that makes it seem like the entire body is drooping around the vehicle. The heavy-duty version of the truck is even worse with a tall front fender and futuristic looking headlamps. GM was trying to go for an edgier design but what they did was alienate the original consumer base. The Silverado needs to go back to a more traditional-looking design to continue to be the top-selling GM truck.
The Sierra looks better than the Silverado for the first time in decades, and that doesn’t bold well for GM at all. The company needs to rework the styling of the truck to conform to a more contemporary design. The new design of the truck was a great try but it is just too radical to justify the price tag that some of the Silverado packages can command.