23: The Blazer
Jeep is reintroducing the Grand Wagoneer as a full-size luxury SUV, while Ford is reintroducing the Bronco as a full-size off-road SUV. Meanwhile, GM took the iconic Blazer nameplate and gave us a crossover. The consumer outcry against the Blazer was immense, and GM missed an opportunity to compete with the Bronco head-on. The company needs to bring back the K5 Blazer, and the consumer outpouring of support is the telltale sign. The company missed an opportunity big time and the Blazer was a disappointment.
Chevrolet has a lineup of nothing but crossovers for the most part, and a solid off-road SUV would sell well. The Jeep Wrangler continues to sell like hotcakes and the design is almost as old as the Challenger. The need for a GM full-size SUV that can go off-road and take the top off is higher than ever before. There’s a consumer appetite for this type of vehicle and the company is missing out big time.