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Est. 2015 — Automotive Stories for Cars Enthusiasts
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Cars Page 11 of 12

10 Scion Cars That Proved Toyota Knew How to Market to Millennials

10. Scion C-HR Concept

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A dynamic red Scion C-HR Concept showcases bold crossover design with sharp angles and 21-inch wheels. | Photo by Anna Tarazevich on Pexels

The Scion C-HR Concept, unveiled at the 2015 Los Angeles Auto Show, showcased a bold crossover design that resonated with young urban creatives. Its diamond-inspired styling, featuring sharp angles and a faceted cabin, emphasized a dynamic and modern aesthetic. Built on Toyota’s New Global Architecture (TNGA) platform, the concept aimed to deliver responsive handling and improved ride comfort. This design direction laid the foundation for the production Toyota C-HR, which debuted in 2016, blending distinctive styling with urban functionality. (pressroom.toyota.com)

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