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Est. 2015 — Automotive Stories for Cars Enthusiasts
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Cars Page 10 of 12

10 Scion Cars That Proved Toyota Knew How to Market to Millennials

9. Scion Release Series Editions

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A vibrant Scion tC Release Series 9.0 in black and magma orange, showcasing custom aero kit and blacked-out badges. | Photo by WAVYVISUALS on Pexels

Scion’s Release Series Editions were limited-run variants across various models, featuring exclusive paint colors and unique accessories that allowed owners to make a personal statement. For instance, the 2005 xB Release Series 1.0 was available in Hot Lava Orange and included a color-keyed rear spoiler, matching orange powder-coated strut tie-bar, custom grille, and color-tuned interior with under-seat and dash orange illumination. (en.wikipedia.org) Similarly, the 2014 tC Release Series 9.0 featured a unique black and magma exterior, an aero kit designed by Cartel Customs, a center exhaust, a Smart Key with Push Button Start featuring the “Cartel Logo,” and orange front seat belts. (pressroom.toyota.com) These editions not only enhanced the vehicles’ aesthetics but also provided a sense of exclusivity and individuality to their owners.

Written by
Cameron
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