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Torque, Tears, and Turnarounds: How These 14 Cars Saved Their Brands from Collapse

Cameron Jul 25, 2025 · 7 min read

12. Fiat 500 (2007 relaunch)

2019 Fiat 500x2 1 — A charming Fiat 500 in classic pastel blue captures the timeless spirit of Italian retro cars on city streets. | Image from commons.wikimedia.org (Creative Commons Licensed)

When Fiat relaunched the 500 in 2007, it wasn’t just a new car—it was a return to form. Inspired by the beloved 1950s original, the new Fiat 500 blended retro charm with modern efficiency and safety. This clever reinvention reignited Fiat’s appeal across Europe, drawing nostalgic buyers and new fans alike.
The 500’s success helped pull Fiat back from the brink, restoring its reputation as an automotive trendsetter. Read about the 500’s revival in The Guardian.

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Torque, Tears, and Turnarounds: How These 14 Cars Saved Their Brands from Collapse

12. Fiat 500 (2007 relaunch)

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