2. Hyundai Kona Iron Man Edition
In an unexpected move, Hyundai teamed up with Marvel Studios to create the Kona Iron Man Edition, bringing Tony Stark’s superhero charisma to the compact SUV market.
Launched in 2019, the special edition featured a matte gray and “Iron Man Red” exterior, unique Iron Man badges, and custom-designed alloy wheels inspired by Stark’s iconic suit.
The superhero theme continued inside, with Stark Industries graphics, branded seats, and an exclusive heads-up display animation.
Hyundai cleverly leveraged Marvel’s massive fanbase and timed the vehicle’s release with the cinematic debut of “Avengers: Endgame,” positioning the Kona Iron Man Edition as the ultimate collectible for comic enthusiasts and car lovers alike.