Over a decade, automakers evolve with new technology, shifting consumer preferences, and changing industry regulations. Some brands have grown in popularity, while others have faced challenges in retaining their market dominance. Let’s break down how key automakers’ sales, reputations, and strategies have changed over the past 10 years.
Then (2013): BMW – The Ultimate Driving Machine
BMW was known for making some of the best driver’s cars, with smooth inline-six engines, balanced handling, and simple, functional interiors. The 3 Series, M3, and M5 were enthusiast favorites, offering precise steering and a raw driving feel. BMW’s reputation was built on performance rather than digital technology.