Buick Riviera – The ’70s Stylish Stunner
Sharing a platform with a car like the Chevy Impala is never easy, but the Riviera pulled it off. The car was the more luxurious version of the two cars, but it also had a notable increase in power. GM built the Riviera with luxury-minded consumers as the target audience and it resonated quite well with them. The interior was remarkably upscale for the period and the Riviera had a lot of powered features in the cabin. If you wanted luxury and space the Riviera was the car for you (via Hot Cars).
Perhaps the most standout feature of the Riviera was the “W” shaped nose, which helped differentiate the car from the Impala. Consumers liked the interior space and the performance that was under the hood. There are a lot of cars from the 1970s that resonated with shoppers but the Riviera was one of the most popular. GM put a lot of effort into the design of this car and the investment paid off.