Chevrolet Camaro Berlinetta
The Berlinetta was dubbed the “secretary’s” Camaro, and it was a completely new concept at the time. The idea was to sell a Camaro was would appeal to young professionals who might otherwise go for a BMW or a Mercedes. The Berlinetta was different than the standard Camaro, as there was a digital dashboard and a luxurious interior (via LS1 Tech).
The Berlinetta was a failure as sales numbers were low and consumer interest was minimal. The car was a lot heavier than the standard Camaro, and the engine options were limited. There were also issues with cheap interior materials being used in the car, and consumers weren’t interested in a luxury-appointed Camaro.