16. Subaru Outback (vs. Toyota RAV4)
The Subaru Outback was cleverly positioned as a rugged, outdoorsy alternative to the best-selling Toyota RAV4. Subaru markets the Outback’s unique blend of wagon utility and SUV toughness directly at buyers considering crossovers like the RAV4.
With standard all-wheel drive, adventure-ready styling, and a fiercely loyal fanbase, the Outback is designed to siphon customers from Toyota’s juggernaut—proving that standing out is often the best way to compete. Forbes